Ironstone Vineyards, the family-owned-and-operated winery with a long, storied history in California’s Lodi and Sierra Foothills sobriquets is revealing its prevalent Obsession Symphony White and Red Blend wines, and the winery’s first Rosé, for the sake of entertainment, eye-getting jars.
Accessible in mid-June, 2019, Obsession Cans are anything but difficult to open, light-weight and recyclable – the ideal two-serving (375ml) compartment for carrying wine to the shoreline, outdoors, drifting, and other outside exercises, particularly where glass containers are unwieldy or denied. What makes Obsession Cans emerge in this developing “new holder” section of the wine business is the fantastic wine inside, and the Cans’ advanced designs, with a marginally “retro” feel.
With their light, new and fresh flavor profile, Obsession wines are a characteristic decision for this better approach to put up wine for sale to the public, as per Joan Kautz who claims the winery alongside her siblings and her folks (long-lasting products of the soil cultivators who established Ironstone Vineyards in 1990). “In spite of the fact that Obsession Symphony and Red Blend are wines that have gotten various 90+ evaluations and Gold Medals in wine rivalries around the nation, they additionally have a fun loving picture that we accept is appropriate to dynamic and fun events when purchasers will search for wine in jars.”
Joan included, “We would possibly investigate jars in the event that we could ‘raise the dimension of the can understanding’ with excellent wine inside, both to fulfill our present Obsession fans and to empower those attempting Obsession wines just because through jars to move toward becoming recurrent clients of both jars and jugs.”
With an end goal to obviously exhibit the winery’s promise to quality, Obsession Cans are ‘vintage dated” on the base, with the date they were filled. “We’re communicating our certainty that there is freshness and quality in the can, to such an extent that once the oddity of paying wine in jars wears off, shoppers will keep on obtaining these wines since they are reliably extraordinary tasting,” Joan clarifies.
Presenting Ironstone’s first Rosé wine in jars under the Obsession name additionally demonstrates the winery’s faith in the new conveyance framework. Fixation Rosé is a bubbly, off-dry mix of Pinot Grigio and White Zinfandel, with beguiling fragrances of strawberries and kinds of pomegranates and citrus. “We think the new, organic product filled taste of our Rosé, with its fresh completion, is perfect for jars,” Joan includes. “The wine’s flavor and style likewise make it an extraordinary fit with the Obsession stylish.”
The illustrations on the jars are reminiscent of 1970’s “circle” plans; somewhat retro and exceptionally engaging. Dennis Kreps, who claims with his dad, Stephen D. Kreps, Quintessential (the advertising and deals organization that speaks to the Ironstone and Obsession wines) comments Ironstone’s first wines in jars. “We accept that the Kautz family has settled on incredible choices in the making of Obsession Cans. It’s the correct wines, with their taste qualities and as of now settled ‘fun’ picture, and the correct bundling, with the freshness date on the base and unmistakable illustrations. Fixation Cans will be particularly alluring to more youthful wine lovers who are available to looking past customary glass jugs and attempting wines in compartments that effectively fit into their dynamic ways of life.”
