Uniting two flooding classifications in American wine—naturally cultivated grapes and canned wine—Bonterra Organic Vineyards (“Bonterra Organic”) reports the dispatch of California’s first broadly accessible naturally cultivated wine in jars. The new gathering of 250ml jars, which incorporates prominent varietals Bonterra Sauvignon Blanc and Bonterra Rosé just as sleek newcomer Bonterra Young Red, conveys on the developing interest for naturally sourced wines and eye-getting, comfort has driven bundling. Accessible broadly, Bonterra’s four-packs of 250ml jars are valued at $19.99 SRP.
“With summer thumping on our entryway and merry open-air events on the ascent, the arrival of our Bonterra jars enables fans to capitalize on this current summer’s best minutes,” said Rachel Newman, Director of Marketing for Bonterra. “Impeccably assigned and splendidly convenient, we can convey a similar extraordinary quality as our acclaimed, 750ml naturally cultivated wines in a stunning, Instagram-prepared bundle.”
A growing, on-trend portfolio
Patterns featuring the developing enthusiasm for canned wines and natural products signal solid draw for Bonterra’s most recent presentation. As per IRI, canned wine deals became 69% in the U.S. a year ago, and jars are the quickest developing wine bundling section in the country. Bonterra jars are touching base at the market when purchasers are more dedicated than any time in recent memory to natural items, with the Organic Trade Association taking note of that the U.S. advertise for natural items bested a record-setting $50 billion without precedent for 2018.
Against this backdrop, the Bonterra Organic brand has grown 69% since 2012, today offering a diverse portfolio of organically farmed wines that now includes the nation’s hottest format.
Your best organic life—in a hurry Bonterra’s next demonstration helpfully arrives without a moment to spare for hotter climate, in a covetable configuration and varietals that fit right in with what fans need: the 250ml size records for over portion of all canned wine deals, and white and rosé varietals are the quickest developing choices in the 250ml segment. For tastemakers hoping to grasp the chilled red pattern, Young Red in can manages a doubly fascinating approach to share of the present wine zeitgeist (summer objectives: figured it out).
To learn more about Bonterra Organic cans and how you can live your best organic life this summer, follow the brand on Instagram and Facebook @Bonterra or visit Bonterra.com.
1 Source: IRI TTL US MULO+C+Liquor/CY 2018/$ Sales
2 Source: IRI TTL US MULO+C+Liquor/$VOL/52 wks ending 3.17.19
3 Source: Supermarket News, May 20, 2019
4 Source: Bonterra internal depletions data
5 Source: IRI: TTL US MULO+C+Liquor/$ VOL/52 wks ending 5/26/19: TTL Still Blush/Rose & Total Still White wines
About Bonterra
Naturally cultivated and marvelously made, Bonterra Organic Vineyards gathering embodies wines that are impeccably tuned in to nature. A festival of ranch new flavors, the portfolio highlights wines cajoled from the earth via cautious cultivating practices did on a dynamic system of home and accomplice cultivates all through California. Notwithstanding a generally accessible determination of naturally cultivated wines that incorporates Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, Equinox Red, Young Red and Rosé, Bonterra makes a trio of looked for after single-vineyard contributions from home Biodynamic® vineyards in Mendocino County, and The Elysian Collection Merlot, a raised offering from natural grapes.
Sometime before natural produce filled the racks of neighborhood food supplies, the devoted group at Bonterra was focused on natural and Biodynamic cultivating in light of the fact that they enthusiastically trust that homesteads abounding with biodiversity—enveloping vines, creepy crawlies, and untamed life, and solid soils—yield natural grapes prompting better wines.
www.Bonterra.com
